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Thursday, 3 May 2012

What is Bounce rate and How it can be reduces ?




Bounce rate is a very important metric for website owners. Basically, it tells you what percentage of your visitors are “bouncing” away after landing on your site . They just visit one page and leave before clicking on to a second page inside your site. A bounce can arise for a number of reasons, Such as
  1. The visitor clicked on one of your ads.
  2. The visitor hit the “Back” button on his browser.
  3. The visitor closed his browser.
  4. The visitor clicked on one of your external links.
  5. The visitor used the search box on his browser.
  6. The visitor typed a new URL on his browser.

A visitor that views only one page per visit. As an example you gave, one page for 30 mins and then leave, it would count as a bounce. A traffic analysis method  like Google Analytics can only tell how long somebody visits a page on your site if they click throughout to another page on your site. In that case anyone that visits your site, its all doesn’t  matter how long they access a page, is counted as a bounce if they do not visit another page of your site, and reduce the time on site stat.

Bounce rate can be a valuable state, but should be viewed as a imperfect system for confident term. If you have a blog with quality content that people love, but your traffic is mainly the kind of that know what they are looking for and leave when they have found it, you will have a high bounce rate in spite of giving your readers accurately what they want from your site. You can provide great value to searchers with a site while having a terrible looking bounce rate, with another site having a great looking bounce rate but not providing near the value of the first site.


If you are really need to crash bounce rate, there are many diverse things you could try. One is to make sure that you have a very good layout for your navigation and make it informative so people know what they will be clicking to. Another is to have links to related content on your website. A way that can really help to get traffic moving around your site more is to use graphical ads that are just advertising other pages of your site.

These are the techniques to reduce the bounce rate
1.Make Data-Informed Decisions
2. Prioritize & Optimize
3. Utilize Profiling and Segmentation
4. Maintain Keyword Integrity
5. Improve Loading Times
6. Think twice about External Links
7. Don’t Get Tricky inside
8.Make Account for Social Media

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