SEO Interview Questions

Search Engine are Key of Finding Specific Information on the vast expanse of the World Wide Web

The following list contains the basic to advanced level SEO interview questions. Prepare a list of the most important SEO questions and make sure that you know the answers of each and every question.

Que 1 ) What is Search Engines ?
Ans. Search Engine are Key of Finding Specific Information on the vast expanse of the World Wide Web
Que 2 ) How to achieve Google Page Rank ?
Ans. Google Page Rank Largely Dependent on Links so more the Backlinks you have the more is your page rank it also affected by the rank of page linked to you.
One other thing that you should consider is that the older your website is, the more trusted and favorable it is to Google. A website with plenty of pages, a lot of incoming links, and also plenty of internal links to other pages within your website–all these are well regarded by Google.
Que 3 ) What are Meta Tags .
Ans They are keywords that are Hidden in the Code of your Page. Search Engine can see and Viewed them but generally your visitor can’t.
Que 4 ) What is Value of Title Tags used in Website ?
Ans Title is Vital to your SEO Efforts. Each Page need to have a Unique Title that accurately describe the content containing in that pages.
Reason : Page title is important because this is what will be displayed in the result section of search
Que 5 ) What is Site Map ?
Ans Search Engines need a Site Map to Index your site properly. This will them what content you have and How you organized that content. By using site map you make your site more search engine friendly and increasing the chance of frequent indexing.
Que 6 ) Why we use Robots.txt File ?
Ans Robots file is used when you have duplicate content that you don’t want to be indexed, or you want to create a no follow rule for specific areas of your Websites, you need one of these files
Que 7 ) How Keywords are Choose for Optimization ?
Ans The Success of Choosing Keywords is to pick the Keywords that are Popular, related to your content and effective. Avoid the practice of overusing or over stuffing your keywords. Stick to density of 3-4% per page on your top keywords for the best effect.
Que 8 ) What is Black Hat SEO ?
Ans. Race Among websites to attain High Ranking has brought about a Number of methods and technique used to achieve this goals. These Methods can be characterized into two Groups depend on there acceptability to search engines.
White Hat SEO – SEO Methods that conform to search engine Guidelines are White Hat
Black Hat SEO – SEO Methods those are viewed as less acceptable are called Black Hat
Que 9 ) What is Cloaking ?
Ans. Cloaking involves having two separated pages one to show to google bot and other to show to your sites visitors
Que 10 ) What is Blog Flipping ?
Ans Practice of selling Blog to other one after it attains popularity and traffic.
Que 11) What is PPC
Ans. PPC method of Online Advertisement where you pay per click when visitor type your ad displayed on search engine





List Of questions:

1. What is SEO?
2. What is Google PR as shown on Google toolbar?
3. What is keywords analysis and how do you analyze your targeted keywords.
4. What kinds of back links are considered the most powerful?
5. What is Google sandbox?
6. What are ranking factors in Google, Yahoo and MSN?
7. What’s Google supplemental index.
8. What’s do you know about the links buying and how Google treat links buying.
9. What’s the difference between the indexed and non-indexed pages?
10. What do you know about page segmentation?
11. What is key word density?
12. What’s the difference between the on-page and off-page optimization.
13. What is Latent Semantic Analysis (LSI Indexing)?
14. Is Frame based website recommended for SEO?
15. What are general factors that can penalize a website from Google?
16. Where do you think the SEO industry is headed?
17. What’s spam indexing?
18. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
19. What SEO tools do you regularly use?
20. Have you any experience in the PPC and how do you manage the PPC campaigns.
21. What SEO areas are you weak and strong in, and give examples of both?
22. In Google, how do you find the backward links for a webpage?
23. What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and other specific backlink strategies.
24. What are the disadvantes of SEO?
25. What do you know about the podcasting, blogs and RSS?
26. What do you know about the XML sitemap and how do you generate it.
27. What areas do you think are currently the most important in organically ranking a site?
28. What is the difference between direct and indirect link?
29. What is the recommended length (in characters) of the Title and the Description tags?
30. What do you mean by SERPs?

31.What do you mean by keyword proximity?
Answer: Keyword proximity refers to the distance in space, as measured in within the keywords as well as the phrases including the keywords without repetition and with contextual relevance.
Keyword proximity measures the closeness between two keywords. In general, the closer the keywords are, the better.
For Search Engine Optimization,the proximity of the keywords or keywords included in a phrase in relation to each other and one another is of great importance and is the basis of using the appropriate combination of the words in the page titles,headers,paragraphs and page content.

32. What do you mean by keyword stemming?
Answer: Keyword stemming is a useful tool for web pages and search engine optimization. The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix, suffix, or pluralization to make the keyword into a new word. This particular process allows a website to expand upon the number of variable options, which can help a website get more traffic. Words that are a product of keyword stemming can expand in either direction, or even add words to the phrase, making the possibilities limitless.
An example of keyword stemming would be if you took the word “search” and made additional keywords out of words such as “searcher,” “searches,” “searching,” “searched,” and “searchable.” Using keyword stemming on the word “search” would bring in hits for each of the stemmed keywords when they are searched for in an engine.


33. What do you mean by cloaking?

Sometime website promoter or webmaster make some page which is only for robots, spider not for user these pages are called doorway pages and making doorway page is called cloaking . Cloaking is a Black Had SEO technique to promote your website by making doorway pages.


34. What are the different ways of link building?
35. How do you optimize dynamic web pages?
36. What is Mod_Rewrite module?
37. How you can target seo as country wise?
38. What is Phrase Based Indexing and Retrieval and what roles does it play?
39. What is Alexa ranking?
40. What is an SEO, SEM and how important are they for an organization? Explain.
41. Could you briefly explain pagerank algorithm?
42. What is google spamdexing?
43. Explain several steps that you would take to optimize a website?
44. How important the site needs to be w3c compliant?
45. How and what does msn, yahoo and google search looks for in a website?
46. Define all the different ways to do marketing for a website? (PPC, Ads, Backlinks, etc.)
47. What is an Organic search?
48. Name few popular sites and how do you think they become popular?
49. Why google ranks Wikipedia for most of the topics?
50. Do you know about Signals, Classifiers and Topicality?
51. How does a search engine work and what is the future?
52. Can you get “abc” company listed for the keyword “google” in the first page?
53. What is a Search Engine?
54. Why are Search Engines important?
55. What is Search Engine Optimization (SEO)?
56. Why do I need to consider SEO for my website?
57. How do Search engines rank sites?
58. Do I need to be number one on the search engine to get results?
59. Does SEO just mean ‘submitting your site to Search Engines’?
60. What is the difference between a Search Engine and a Directory?
61. Do I have to change my website?
62. What happens if I don’t optimise my website?
63. What is HTML?
64. What is a Meta tag?
65. What is a Title?
66. What is a keyword?
67. What is a Description?
68. What is “body content relevance”?
69. What does the Submission Process Actually Do?
70. When will my Submissions appear on the engines?
71. What is the difference between submission and placement and when will my first page paid placement list on the search engines?
72. What is a search engine and how does it work?
73. What is an algorithm?
74. What is PPC (Pay Per Click)?
75. What is a Spider?
76. What is Link Popularity?
77. What is Search Engine Positioning (SEP)?
78. What is Traffic?
79. What is Inktomi?
80. What is Spam?
81. Summarize the steps of search engine optimization
82. Do you know about dynamic optimization?
83. Optimization of dynamic pages, shopping cart pages etc.
84. Have you done any type of paid submission?
85. What is the cost of paid yahoo directory submission?
86. What is the cost of business.com paid directory submission?
87. How much is your ppc experience?
88. Currently how many accounts you are managing?
89. How you can increase the CTR for any ppc listing?
90. How you can increase the Convertions on ppc Campaign?
91. What is the maximum character limit of google campaign title?
92. What is the maximum character limit of display url in google ads?
93. What is the maximum character limit of dispay url in yahoo
94. Do you know visitor-tracking system?
95. Do you know Urchin software?
96. what is the use of yahoo site explorer?
97. what is the use of google sitemap?
98. How can you give search engines rank?
99. Can you independently write or re-write content for any website.
100.What is the use of .htaccess file?
101.what is the use of 301 redirect?
102.Tell 3 major factor on which google assign page rank to any page.
103.Give me a description of your general SEO experience.
104.Do you currently do SEO on your own sites and give me some examples. Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?
105.Where do you think the SEO industry is headed?
106.What industry sites, blogs, and forums do you regularly read?
107.Have you attended any search related conferences?
108.What SEO tools do you regularly use?
109.What SEO areas are you weak and strong in, and give examples of both.
110.What areas do you think are currently the most important in organically ranking a site?
111.Do you have experience in copywriting and can you provide some writing samples?
112.What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and other specific backlink strategies?
113.What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
114.Are you familiar with any blackhat SEO techniques, search arbitrage, and affiliate marketing?
115.Are you familiar with enterprise web analytics and what packages are your familiar with?
116.Are you familiar with A/B testing and multivariate testing?
117.Do you have experience in email marketing, banner advertising, other types of media buys and other forms of online advertising?
118.Are you experienced in managing PPC campaigns? To what extent and on what platforms?
119.Do you have experience in bid management tools, API tools, and click fraud issues?
120.Do you have experience in extensive competitive analysis and what techniques do you use?
121.What technologies are you familiar with? (We primarily use HTML, CSS, ASP, .net, PHP, SQL, and JavaScript)
122.Why are you moving from your current position and/or leaving any current projects?
123.Do you know who Matt Cutts is?
124.What is page segmentation? (ever heard of VIPS?)
125.What’s the difference bewtween PageRank and ToolBar PageRank?
126.What is Latent Semantic Analysis (LSI – Indexing)?
127.What is Phrase Based Indexing and Retrieval and what roles does it play?
128.In Google Lore – what are ‘Hilltop’ Florida’ and ‘Big Daddy’?

Forums Link Building

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Forum link building consists of posting your website's links in content rich forum posts. There are literally hundreds of forums on the internet web.

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Forum link building is one of the most effective link building strategies. As each forums is a rich source of content, search engines love these forums. Links from such forums are highly valuable for your website as these pages have loads of relevant, keyword rich content - and the value of your links for those keywords will be highly enhanced. Using forum link building you can get permanent one-way links that will boost your website's search engine ranking.

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SEO Life Cycle

The Title Tag & The Meta Description Tag

THE TITLE TAG :-
The title tag that is most important for any type of website, cause search engine gives importance those sites who are well created with unique content & keywords.

The Title Tag should be 60 characters or less in length. Having the wrong Title can kill your rankings in search engines. 

<title>Should Not More Then 60 Characters</title>

The 60 character limit is because not all search engines are created equal. Some search engines will only display a maximum of 60 characters of text for a Title in their search results. Having your page Title cut off by some search engines is not what we consider "search engine friendly".

THE META DESCRIPTION TAG :-

(The Meta Description Tag should be 150 characters or less in length.)

The 150 character limit is because some search engines will only display a maximum of 150 characters of text for the description in their search results. Keeping your Meta Description Tag under 150 characters helps insure your description makes sense to those who view it.

Because most all major search engines (LikeGoogle) do utilize and will present the Meta Description Tag in their SE results.

About SEO For Any Website

SEO is the process in which your website undergoes redevelopment to more effectively communicate your keywords to search engines.

Optimizing your website enables it to rank higher on major search engines. Search engines rank websites based on two major factors: unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to your website.

Other important factors that determine your ranking with search engines are the architecture of the site, the visibility of your content, its underlying code and how natural your site appears to the engines.

Do Follow Forums Site With High PR

The following is a list of Do follow forum sites with their corresponding Google page rank.

SEO Works Benefits

SEO works that make our site search engine compatible. 
It helps to achieve a high position on Google or other search engine so that we can reach people who are trying to find us through our services.